On April 22nd we celebrate International Earth Day. Even if Starbucks pursues its sustainability goals throughout the year, Earth Day is an important occasion to reflect on our own actions and to provide an outlook on the measures for a better future for our planet.
Our earth's resources are limited and must be used wisely. Sustainable action is our responsibility and obligation to our descendants and supports the health and viability of people, nature and the economy. That is why Starbucks' mission and values are geared towards sustainability. From the beginning, Starbucks has strived to be a company that inspires people and their actions and brings them together through coffee to create a better future. Starbucks' vision is to continue to be a resource efficient company and to create a better future for its partners (employees) and the communities it serves. In this context, for example, Starbucks aims to reduce its carbon emissions and the waste that is generated in manufacturing and in stores that end up in landfills by 50% by 2030.
As Starbucks looks to the future, the company is focused on its quest to give more to the planet and help create a sustainable future for coffee growing communities. Starbucks is proud that it has already reached an important milestone and that 99% of its coffee is now sourced from ethically harmless purchases. The Coffee and Farmer Equity Practices, so-called fixed sustainability standards in the coffee industry, which were developed in cooperation with Conservation International, form an important cornerstone for this. When we talk about sustainable coffee, we mean that the supply of high-quality coffee is guaranteed. For this reason, Starbucks is a founding member of the Sustainable Coffee Challenge, the aim of which is to make coffee the world's first sustainable agricultural product. This achievement would provide a good livelihood for 25 million coffee farmers, cover the increasing demand for coffee and safeguard natural and environmental measures.
Starbucks has also been campaigning for a more conscious use of disposable cups for some time: to encourage the use of reusable cups, a discount of 80 cents is given in stores on every drink that is filled into a reusable cup.
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