Levi's® launches the new SS21 campaign "Buy Better, Wear Longer"

 Levi's® launches the new SS21 campaign "Buy Better, Wear Longer", which aims to draw attention to the harmful environmental impacts of global textile production and fashion consumption and appeals to the responsibility of each individual.

For the campaign, inspiring personalities such as Jaden Smith or Emma Chamberlain could be won, who are committed to change and, together with Levi's®, stand up for the future of our planet.

The campaign also stands for Levi's®'s long-term efforts to make its own production more sustainable and is intended to encourage other companies to take action as well.

Image courtesy of LEVI'S