John Frieda news for 2016

John Frieda presents the brand update product portfolio for 2016 with a new design. With John Frieda new  line Brilliant Brunette now is possible to transform your hair hair by lightening it  or by giving it a deeper rich dark brown. Sheer Blonde gives streaked, color treated or naturally blond hair radiant shine and enviable volume.
The brand with professional salon expertise stands for customized product concepts that deliver what they promise. John Frieda sets new standards in hair care. Along with John Frieda revolutionary transformation is possible: me & john frieda - Together we can!

Brilliant Brunette Lighter Glow generated by golden color pigments gradually gives reflections and natural shine. The In-Shower-Treatment brightens hair in 5 minutes, up to a shade lighter, without fading hair.

Brilliant Brunette Deeper Glow unfolds gradually darker brunette shades by color pigments give the deep, rich brown. The color deepening application gives a darker, intense shiny brown with just one application. Simply leave to act for ten minutes in the shower then rinse.

Sheer Blonde High Impact  for brittle, damaged hair repairs and gives a healthy shine. Sheer Blonde Highlight Activating gives volume, moisturizes and let blonde shine. With Go Blonder you can have a gently lightening effect, at the same time the hair is protected and supple.  With the brightening application to rinse the blonde tone is easily lightened permanently in just five minutes in the shower.

Brilliant Brunette Multidimensional Tones unfolds glowing brown tones, revitalizes and protects hair color from fading.

Root Blur Colour Blending Concealer

Cover greys or blend away dark roots with a single stroke with 4 unique shades for Brunettes and Blondes.The dual‐shade palette of Colour Blending Concealer gives you the freedom to customize your shade and allows you to blend to perfection. The mineral‐pressed powder instantly adheres to conceal your roots.

Luxurious Volume

Long-lasting volume: a dream of many women who have fine hair. The Luxurious Volume line from March 2016 will offer a variety of products with new and innovativevformulations that have been specially designed to transform fine, flat hair in voluminous styles.  At the same time the natural hair feeling is maintained all day.

The upgraded formulation of the Luxurious Volume line combines the expertise of a legendary professional salon and the innovative power of the brand John Frieda. 

JOHN FRIEDA

new products

will be available 

from March 2016