Estée Lauder announced that it has signed Fei Fei Sun, famous Chinese model and fashion icon, as a global spokesmodel to represent the brand. With a social following of over five million across Weibo and Instagram, Fei Fei joins the current roster of Estée Lauder spokesmodels, Carolyn Murphy, Joan Smalls, Kendall Jenner, Gabriella Wilde, Yang Mi, Hilary Rhoda and Misty Copeland.
She will feature in campaigns across digital, TV, in-store and print, with her first campaign debuting December 2017.
We are thrilled to welcome Fei Fei to the Estee Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “She is a true modern, global beauty who has captured the attention of the fashion and beauty worlds. We know she will help connect our brand with women in her native China and also around the world.”
“I am honored to join the incredible women who represent the Estee Lauder brand,” said Fei Fei. “Growing up in China, I never believed I would represent such an iconic beauty brand. This is a dream come true.”
Fei Fei Sun is the first Chinese model to appear on the cover of American Vogue, Italian Vogue, Japanese Vogue, Turkish Vogue, and Harper’s Bazaar Spain. She has been on the cover of Chinese Vogue eight times and has worked with photographers such as Steven Meisel, Peter Lindbergh, Patrick Demarchelier, Mikael Jansson, Craig McDean, Mario Testino, Inez & Vinoodh, Tim Walker and Annie Leibovitz. After studying fashion design at Suzhou University, Fei Fei Sun was discovered aged 20 by a scout from Women Management. She immediately moved to New York for the spring 2011 shows. Fei Fei was an instant success and rapidly reached the heights of the fashion industry.