Virgil Abloh, the forward-thinking fashion designer from Illinois and evian's creative advisor since spring of 2018, continues the longstanding tradition of evian Limited Edition this year. His first creation is called "ONE DROP CAN MAKE A RAINBOW". This way, the American demonstrates his abilities as a multidisciplinary artist and underlines once again his vision of a more open world with more diversity in all areas of life. The awards that Virgil Abloh has received in various fields such as art, music and fashion clearly show that his creative mind knows no boundaries.
This is also why Times Magazine put him on the list of the 100 most influential people of the year in 2018. Virgil Abloh not only symbolizes the emergence of new trends in our society, but also the entrepreneurial spirit and inspiration of evian Spirits "Live young".
The bottle, designed by Virgil, which shines in vibrant colors, is inspired by a beautiful and at the same time simple natural phenomenon: the rainbow. This project is the starting signal for further actions in which not only design but also the concept of sustainability is at the center. Virgil says of his creation:
"The idea that a drop of water can make a rainbow was, for me, an inspiration and a metaphor for completing my first project as a creative consultant for sustainable, innovative design at evian. When light breaks in this droplet, it shows its full polychromic potential. We do not just see water, but endless possibilities and inspirations. For all of us."
The limited edition 75cl cult glass bottle is adorned with perfectly shaped drops of water in brilliant colors that resume the "ONE DROP CAN MAKE A RAINBOW" concept. The exclusive design is available now in a limited edition for a non-binding retail price of CHF 3.50.
No comments:
Post a Comment