Björn Axén is launching Signature, a completely new professional, high-quality line with ten unique and exclusive products. Signature pays homage to the legend Björn Axén himself, which is why every product bears his signature.
Iconic hairdresser Björn Axén was a pioneer in the industry and launched his first hair care products in Sweden back in 1984. He placed particular emphasis on the highest quality and with his products made exclusive hair care accessible to everyone and to everyone who shares Björn's passion for hair care - a legacy that is still at the heart of Björn Axén today.
For Björn Axén, the most important thing in product development is to find the perfect formula that not only achieves the desired result, but also keeps the hair healthy.
Environmental awareness is also in the company's DNA, so for Björn Axén it is of the utmost importance that both the content of the products and the entire production chain, including recycling, are of a high environmentally friendly standard.
The development of the fragrance was similar to the creation of high-quality perfumes: an exclusive perfume, specially developed for Signature with Sweden's leading perfumer Linda Landenberg.
All products are available in the Globus branches and in Jelmoli, as well as in the online shop at globus.ch and jelmoli.ch.
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