Exploration, glamor and spirit for new adventures. H&M STUDIO SS16 collection is made to take every oppurtunity presented during the season. The freedom of the bohemian look with its distinctive prints and overlays mixed with happiness of an endless summer at the beach, along with the functionality of the hiking gear and sportsmanship of an urban girl.
The pieces seem to come out of memories, in shades faded by the sun or graded in a patchwork. Whatever a woman wears, she will feel relaxed and ready for a new ventures, whether in the countryside or in the city streets. The collection will be available in 200 selected stores worldwide as well as online on hm.com from 25th February 2016.
"H&M STUDIO SS16 is a style adventure. The woman wearing the collection is always looking for style, both on the streets of the city or on a journey of dreams. Mixing functionality and femininity, sports clothes and party wear but always showing a relaxed look".
explains Pernilla Wohlfajrt, Head Of Design at H&M
Travel as a lifestyle, the search of oneself in the city up to the unknown. Functionality is essential: functional outdoor clothing, comfortable jackets with practical details such as cords, leggings and sports bras.
Items are always elegant but relaxed, glamorous clothes with stripes, with spaghetti straps and a handkerchief hem, long skirts and caftans with optical prints.
Sportswear mixed with feminine pieces like t-shirt dresses with silk bold prints, short dresses with ruffles and tunics that willb e perfect from the beach to a party.
A stylish and relaxed wardrobe that you can fit in a backpack.
will be available
in selected H&M stores
and on www.hm.com
25th February 2016