H&M has released the first images of its Holidaycampaign featuring Katy Perry. Katy wears pieces from the H&M Holiday collection and looks absolutely adorable! The full-length commercial will debut worldwide on November 23rd at hm.com/life.
H&M’s Holiday 2015 commercial is the ultimate celebration of the festive season. Katy first appears as a fairy before conjuring to life an unbelievable cast of characters,
From life-sized gingerbread men to oversized presents on roller skates and giant teddy bears, the action is fast-paced and ever-changing, with Katy giving every scene her own twist. The soundtrack to the commercial is “Every Day Is A Holiday,” a new song written by Katy for the Holiday commercial, and produced by Duke Dumont.
“I had such a festive time shooting this larger-than-life holiday commercial with Jonas Åkerlund, and all of the fun clothes, especially my favourite, the Elfie Selfie sweater. H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can’t wait for you to give your wardrobe some sparkle with this magical holiday collection," says Katy Perry.
In both the commercial and print campaign, Katy appears in looks from the H&M Holiday collection that mix festive glamour, style and fun. The collection includes lipstick-red dresses, tuxedos with open sleeves and a T-shirt embroidered with sequined red bows. There are special details everywhere, from the fringing on a black mini skirt to the perfect Christmas jumper. H&M’s Holiday collection will be available in H&M stores worldwide from mid-November.
“I love the mix of style and updated traditions in this year’s Holiday collection. These are pieces for pure pleasure, whether it’s the perfect party dress for the best night out, or the cosiest fun jumper for relaxing with friends and family,” says Pernilla Wohlfahrt, H&M’s Head of Design.