Thursday, 23 April 2015

Swiss Girls can rock the world!

With the right amount of encouragement and confidence every young girl can excel at work, at school and in sport. With the campaign #SwissGirlsCan COVERGIRL makes every girl a star and encourages Swiss women to achieve.
Fanny Smith the well known Ski Cross specialist is the face of the #SwissGirlsCan campaign. Through her involvement in the campaign she wants to prove to Swiss Girls that is worth to fight for their dreams.
"Fanny Smith is the perfect face for the "SwissGirlsCan campaign because she is a fighter and truly radiates positivity". "For years, she has pursued her dream with determination and passion and saw her efforts rewarded by numerous victories." said COVERGIRL'S Brand Manager Christine Ottomann.

The campaign is also supported by other influential women in Switzerland among others: footballer of the year  Lara Dickenmann and businesswoman Sunita Kunsanthia which try to inspire young girls across the country with their personal experiences.
To encourage Swiss girls to pursue their dreams COVERGIRL and Ecole Club Migros are running a competition with the #SwissGirlsCan to encourage them to publish and share their personal objectives on COVERGIRL'S social medias. The campaign in partership with Ecole Club Migros is part of various activities and events carried out between April and June.
Thanks to the involvement of Ecole Club Migros some of the participants of the competition will have the oppurtunity to try out something new e.g. a make-up course.
The campaign will reach its climax at the end of June when Fanny Smith will choose one lucky girl, which with the help of COVERGIRL will have the possibility to make a big step towards achieving her personal objective.

More info on the campaign on:

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