On Thursday I was invited to the Blue Editions launch party at Sopra at Jelmoli in Zurich. The collection is the result of outstanding long-term relationships between Bucherer and prestigious watch brands such as Audermas Piguer, Carl F. Bucherer, Longines, Chopard, IWC, Panerai and Piaget.
The focus of the collection is the colour blue. Blue has been an inspiration source for many artists for centuries, it make us think of the sky and the sea and is also the color of the nobility.
In addition, it became the symbol of the Bucherer house and as such is a distinguishing feature of the Bucherer brand. Blue watches are sought after by watch lovers because they have a special aesthetic and create a distinguished look.
The "Bucherer BLUE EDITIONS" collection will be available exclusively at all 27 Bucherer boutiques in Europe from 21st October 2016 onwards.
Carl F. Bucherer