Wednesday 7 March 2018

Chiara Ferragni is the new Lancôme muse

Lancôme has just announced that International influencer and entrepreneur Chiara Ferragni as its new muse.
Chiara Ferragni is one of the most revered Social and Media expert of our time. But beyond that, Chiara Ferragni is, first and foremost, a window on our world.
Chiara is Italian by birth and heart representing European style and living in Los Angeles, she is surely multitude. She and Lancôme will express this diversity through social media and projects all year long.




Photo courtesy of Lancôme



“I’m so excited with this unique collaboration with Lancôme. I have been a fan of the brand since I was a young girl in Cremona. The perfume, Trésor, has been the scent of my teenager years. I respect and share the values and the history of the brand. Her beauty ideal is an invitation to happiness and self-realization that it also my mantra. I am proud through my ventures and influence, Lancôme entrusted me with this role of Muse.” explains Chiara Ferragni.

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