Monday, 26 March 2018

THOMAS SABO: relaunch Generation Charm Club

Sophisticated, expressive and across all generations: with the relaunch of the Generation Charm Club Collection THOMAS SABO is reinventing the world of the Charm.
The global campaign combines high fashion looks with enthusiasm for jewellery and a completely new expression of the wearer’s own personality. 
The Collection surely sparkles with more than 250 restyled, high quality Charm designs in 925 Sterling silver, on trend 18k yellow gold plating and classic natural materials. Igniting a collector’s passion with countless combination options, Generation Charm Club is setting the trends for spring/summer 2018. Cool vintage stylish, extra-large Charms, seductive single earrings as well as necklaces, bracelets and hinged hoops, surprise with a completely new feeling when worn. 
With their different sizes and structures, the new Charms are perfect for layering. Thanks to the individual mix of vintage letters and star signs, graphic forms and new symbols of love, happiness, nature and much more, powerful jewellery creations that capture personal aspects come into being.

“Combine things that are close to your heart and transcend borders – Generation Charm Club stands for the new, casual attitude towards personalising and styling favourite pieces, lucky charms and vintage symbols”, says Susanne Kölbli, Creative Director at THOMAS SABO.

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