Thursday, 1 March 2018

Wella @ Milan Fashion Week: Tommy Hilfiger

For the latest TommyxGigi show, Eugene Souleiman wanted to create a look that perfectly embodies the Tommy Girl and blends American tradition with modern sportiness.

"The hairstyle is very modern - created in a flash it looks styled and yet natural. A beautiful look with plenty of texture. It includes the Tommy Lifestyle - young, full of fun and freedom with that certain something. It is about adapting the idea to the person and their natural hairstyle and thus emphasizing their individuality ", explains Eugene Souleiman.

For this look, the hair was first combed and pulled a center parting. Both sides were then sprayed with EIMI Ocean Spritz to obtain texture. Afterwards hair were restyled with EIMI Sugar Lift. Next, Eugene rolled the hair on each side into a soft knot and dried it briefly. He let the hair cool briefly and then dissolved it. He used EIMI Dry ME on the roots. To achieve an untouched, voluminous texture that looks natural and un-styled, Eugene worked everything with his hands.

"My passion for motorsport inspired the Spring 2018 collection. Speed and immediacy combine with a touch of vintage nostalgia. We have taken on the traditional American automobile culture and created a fashion collection that meets the demands of today's lifestyle in the fast lane - the look is strong and determined, "says Tommy Hilfiger.

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