It was only last week we were over exciting for H&M Studio SS16 and now we are already dreaming about HM Studio AW16. Emma Roberts, Ciara, Suki Waterhouse were among the front row guests at last night's H&M Studio AW16 under the domed ceiling of the Bourse de Commerce in Paris were the inspiration was strong women and the beauty of independent minds. 600 international editors and guests attended the show held during Paris Fashion Week with a global audience watching on studio.hm.com
Models such as Amber Valletta, Jourdan Dunn and Freha Beha Erichsen walked the specially created runway that had the clarity and enchantment of a frozen lake, which reflects the influence of nature on the collection.
The looks expressed a woman's individuality and the diversity of the female character, the focus was all on the clothes which managed to mix powerful tailoring with Swedish heritage and handicraft. Feminine silhouettes created by the shoulders and waist with drama added by the gaucho hats and cowboy boots.
Looks we have something else to look forward to now..bring on September 8th when the collection will hit the stores.
“This collection is about the strength and beauty of women, and how we express that power through our style. I love the contrast of strong tailoring with handicraft touches of Swedish heritage and folklore,” says Ann-Sofie Johansson, H&M’s creative advisor.
H&M Studio AW16 show at the Bourse de Commerce in Paris
Emma Roberts, Atlanta de Cadenet Taylor, Ciara,
Suki Waterhouse and Gabriel-Kane Day-Lewis
Leandra Medine wearing H&M Studio AW16
Suki Waterhouse wearing H&M Studio AW16
Olivia Palermo wearing H&M Studio AW16
H&M Studio AW16
will be available
from September 8th 2016
in 200 stores worldwide
as well as online on