Friday, 22 July 2016

Longchamp collaborates with Swiss artist Felice Varini

Involved in the artistic circles, the Longchamp House has been establishing partnerships with designers and artists since its origins.
 In 2016, after working with Ryan McGiness while renovating its historical flagship on Parisian rue Saint-Honoré, Longchamp sponsors Felice Varini’s exhibition “A ciel ouvert” (“Open Air”) in Ora Ito’s MaMo of French Riviera’s city, Marseille.
 The outstanding space became familiar to the House while shooting the Spring 2015 campaign, as it naturally echoes the continuous commitment of Longchamp to artists.
On the occasion of preview showing visit of the exhibition on June 29th, Sophie Delafontaine, Artistic Director of Longchamp, Ora Ito, Designer and Master of the MaMo and Felice Varini, visual artist and Anamorphosis genius, unveiled their shared passion for innovative perspectives and graphic expressions.
To mark this special occasion, Longchamp has created a bag Le Pliage "A Ciel ouvert" in collaboration with Felice Varini. 
The bag will be a limited edition and only 150 copies will be sold exclusively in the Pop-up Shop Longchamp in Mamo and Longchamp's boutique in Marseille. 

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