TAG Heuer presented this week the new TAG Heuer Modular 45.
The first TAG Heuer modular luxury watch with the quality seal "Swiss Made" - Swiss tradition, connected with the future.
Together with the partners Intel and Google, TAG Heuer introduced the new watch at two press conferences one held in Switzerland and one in California:
The press conference held in Switzerland took place near the emblematic Rütli and was chaired by Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Watch Divison. He was joined by Josh Walden, Senior Vice President and General Manager of Intel's New Technology Group, and David Singleton, Google's Vice President of Android Engineering.
In San Francisco, the press conference was held several hours earlier at the St Francis Yacht Club. At the meeting were Brian Krzanich, CEO of Intel, Guy Semon, General Manager of TAG Heuer, and Tom Foldesi, Vice President of Connected Products & Technology, TAG Heuer.
Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Watch Division, said:
"After the huge success of the first TAG Heuer Connected watch, today I am very proud to present the Connected Modular 45. This is a Swiss watch which embodies the luxury codes of tomorrow, and which not only enables you to connect to the future, but also to connect to eternity thanks to its simple and smart modular design. This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch, bearing the Swiss Made label. It is the incarnation of our leading position with luxury connected watch and with this high level of technology.”
“Engineering the next wave of smart and connected devices with iconic partners is a core strategy for Intel,” said Josh Walden, Senior Vice President and General Manager, New Technology Group, Intel.
“We are thrilled to continue our strong collaboration with TAG Heuer. With innovative design and technology, the TAG Heuer Connected Modular 45 redefines the capabilities of a luxury smartwatch.”
“The first generation of the TAG Heuer Connected pushed the boundary of what is possible when you combine traditional watchmaking and cutting-edge technology,” said David Singleton, Vice President of Android Engineering at Google.
“We’re excited to work with TAG Heuer again to create a new powerful connected watch that demonstrates the ongoing innovation of TAG Heuer’s craftsmanship and the Android Wear platform."
A truly modular watch featuring an original concept which is brand new in the field of connected watches: the connected module is interchangeable with an Haute Horlogerie mechanical module - 3 hands or Chronograph Tourbillon COSC certified - offering a vast choice of materials, colors and combinations: the concept of modularity also applies to the lugs, strap, buckle. This is nothing less than a luxury watch which can be completely tailored to suit your mood.
A beautiful design and bold aesthetic This is a genuine Swiss luxury watch engineered in collaboration with Intel: water-resistant to 50 meters, it features GPS, an NFC sensor for payments, a stunning high definition AMOLED screen, a wide selection of unlimited customizable TAG Heuer dials. Google’s Android Wear 2.0 and the new TAG Heuer Companion app improve the software experience and keep you connected with the people and information that you care about most. In crafting this watch, no compromises were made on design. Only high-quality materials have been used, such as titanium, ceramic, rose gold, with impeccable attention to detail. See Now, Buy Now: Avant-garde right up to distribution, available as of today TAG Heuer leads the way in the world of avant-garde luxury watchmaking as the first watch brand to apply the "See now, buy now" fast fashion concept.