Wednesday, 13 September 2017

WELLA @ NYFW: Jeremy Scott

In the international fashion world, not only fashion but also hair trends are set. Eugene Souleiman, Global Creative Director for Care & Styling at Wella, creates special hair styling for the runway shows of the top designers in New York, London and Paris.
Eugene Souleiman took the twentieth anniversary as the occasion to perfectly stage the Jeremy SS/ 18 collection. With impressive center parting, color accents, angelic knots and ponytails in techno style, he emphasized the individual character of each model and created a look characterized by diversity and individuality. Adorned outfits on the catwalk formed the basis for beautiful, natural hairstyles.

"I wanted to create something realistic, which uniquely reflects the individual character of each model. In the past, we have worked with strong, conceptual looks that capture the mood and the statement of the collection. This season the statement is that there is no statement. The hair is casual and beautiful. I want every girl to look in the mirror and still want to wear her look after the show. "

With so many individual looks in one show, the EIMI range was fully utilized.

"One of my favorite looks, precise and unaffected, was what I call the ponytail in techno style. In this variant of the classic ponytail, the hair is pulled taut backwards to bind the ponytail on the back. "

In preparation, he put EIMI Extra Volume Mousse in his hair, pressing it instead of brushing it to achieve more precision and definition. Then he formed the ponytail. To fix the hair, Eugene used EIMI Perfect Me.

"When you pull the hair back to a ponytail, you get a firm texture that radiates chic. It is very important to allow the hair to cool after smoothing before brushing it. "

"We wanted the hair not to touch the clothes and the ponytail swinging properly. This makes the look tougher and thus cooler and more impressive. "

"The end result is very 90's. Finally, I used EIMI Stay Styled on the hair for a strong, controlled finish."

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