Last night, in the historic atmosphere of Ebell women's club in Los Angeles, Kirsten Dunst, Kate Bosworth and Zendaya together with other guests had the chance to enter the beautiful dream universe of ERDEM x H&M.
The location transformed for the occasion into an English garden, recreating a corner of England on the West Coast, with a variety of plants around the catwalk. The Erdem x H&M collection was presented by top models such as Malgosia Bela, Alek Wek and Guinevere Van Seenus in front of a crowd of celebrities, influencers and journalists from around the world. The famous beauty artist Isamaya Ffrench did the make-up for the show, using H&M Beauty products.
The romance and narrative style of the collection have been emphasized by the perfect setting, which has been able to highlight the beauty of colors and floral prints. The catwalk show has also marked the first time ever of Erdem's men's collection.
"It was thrilling to see the collection come to life in Los Angeles. Working with H & M has been fantastic and I am thrilled to present these items to the world," said Erdem.
"With ERDEM x H &M, Erdem has created a magical world exclusive to us. The event has captured the power of the beauty in the collection, a feeling we all need right now,"
says Ann-Sofie Johansson, Creative Advisor of H & M.
After the catwalk show, guests enjoyed a live performance of Grimes, in a room full of flowers, faithful to the spirit of the ERDEM x H & M collection. Guests have had the opportunity to be the first in the world to own pieces of the collection thanks to an exclusive pop-up store.
ERDEM x H & M will be available from November 2nd in selected stores around the world and online at hm.com.
Erdem
Alexa Chung
Zendaya
Ana de Armas
Kate Bosworth
Barbara Palvin
Kate Bosworth, Kirsten Dunst and Kate Mara
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