Be Who You Are honored more than 40 women - models, teachers, athletes, wives and mothers from different backgrounds and of all ages. Bobbi has chosen and met all the women personally and underlines their unique personalities and styles - natural, classic, authentic, daring.
The brand was founded in 1991 and started with a collection of 10 lipsticks. The natural colors of the lipsticks stood in contrast to the garish lipsticks which were popular in the 80's and the response exceeded all expectations. Since then it has been Bobbi's mission with every new product range to offer colors suitable for every skin tone and to fulfill the needs of women around the world.
The concept that makeup puts the individuality of each woman in the foreground, regardless of trends sparked a revolution 25 years ago.
Today it is part of a global movement of which Bobbi is proud to be a pioneer, the secret of beauty is simple: Be yourself!