Thursday, 11 August 2016

BOBBI BROWN Be who you are campaign

On the occasion of the 25th anniversary of Bobbi Brown Cosmetics, the brand celebrates Bobbi unique philosophy with the Be Who You Are campaign which pays tribute to the past, present and future of the brand. True beauty is confidence and this philosophy is embodied in the new campaign: every woman is at its best when she stays true to herself and thereby feels good. With proper makeup, tools and products, Bobbi Brown helped women to be even more beautiful and more confident.
Be Who You Are honored more than 40 women - models, teachers, athletes, wives and mothers from different backgrounds and of all ages. Bobbi has chosen and met all the women personally and underlines their unique personalities and styles - natural, classic, authentic, daring.
The brand was founded in 1991 and started with a collection of 10 lipsticks. The natural colors of the lipsticks stood in contrast to the garish lipsticks which were popular in the 80's and the response exceeded all expectations. Since then it has been Bobbi's mission with every new product range to offer colors suitable for every skin tone and to fulfill the needs of women around the world.
The concept that makeup puts the individuality of each woman in the foreground, regardless of trends sparked a revolution 25 years ago.
Today it is part of a global movement of which Bobbi is proud to be a pioneer,  the secret of beauty is simple: Be yourself!

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