The inspiration behind this collection was certainly strong women and the beauty of independent minds.
The collection which mixes powerful tailoring with feminine silhouette created by the shoulders and waist with added touches of gaucho hats and cowboy boots.
“This collection is about the strength and beauty of women, and how we express that power through our style. I love the contrast of strong tailoring with handicraft touches of Swedish heritage and folklore,” says Ann-Sofie Johansson, H&M’s creative advisor.
H&M STUDIO AW16
from September 8th 2016
at selected H&M stores and online