Swiss watch brand TAG Heuer is proud to announce that it has been selected as the first ever Official Timekeeper and Official Watch of the Premier League.
With two events held simultaneously in Hong Kong and London by the Premier League & TAG Heuer, they announced and sealed their new agreement.
Twenty teams, all their matches, and the most followed football league in the world, will now be running on TAG Heuer time, both on English pitches and on broadcasts across the globe in 185 countries.
In Hong Kong, Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, sealed the deal with Tom Greenwood representing the Premier League and Premier League legend Peter Schmeichel around a wheel of Alpine cheese produced by Mr. Biver himself.
TAG Heuer and Premier League in HK
Photo Credit:Yankov Wong
Mr. Biver with Peter Schmeichel
In London, Richard Masters, Managing Director of the Premier League, Rob Diver, Managing Director of TAG Heuer UK, and Mike Riley, General Manager of the League’s referees simultaneously sealed the deal at Café Royal in the heart of the capital, joined by many guests, including Claudio Ranieri.
On the field, the fourth official's boards will now be shaped like a TAG Heuer Carrera watch, and will bear the name of the Swiss watch brand.
Jean-Claude Biver, CEO of TAG Heuer and Chairman of the LVMH Watch Division, stated:
"Our partnership with the Premier League seals the important and strong involvement in football of TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand and its football activities in Asia and in the whole world.”
“We are very excited about this new partnership with TAG Heuer who will become the Premier League’s first official Time Keeper and Watch. TAG Heuer has a fantastic track record of investing in sport which makes it an excellent fit for the Premier League.
We are currently witnessing one of the most competitive Premier League seasons ever which has provided a great platform for the League to develop this new partnership.”
Said Premier League Managing Director, Richard Masters