Tuesday, 15 November 2016

Red Cups are back at Starbucks and for the first time designed by some of its customers from all over the world!

Red Cups are back at Starbucks! As always we know that when they are back it can only mean one thing: Christmas time is here! This year the iconic Red Cups are even more special as they come in ten different designs which have been especially created by Starbucks' customers all over the world. It is the first time that the Red Cups have been designed by Starbucks' fans who were invited to share their design suggestions for the Red Cups via Instagram. It was a true success story as in only ten days Starbucks received over 1200 entries from 13 countries.

"We were surprised and inspired by the amount of fantastic artworks submitted by our customers. 
The designs were beautiful, expressive and very appealing, "says Dena Blevins, Creative Director, Starbucks Global Creative Studio. "We quickly realized that there was immense potential to actually use the submitted proposals for our Christmas cups."

The Starbucks team then selected a group of customers and their cups which were then evaluated for potential production. The team gave great importance on respecting the artistic work and making as few changes as possible to the original design. At the end thirteen designs from six different countries were chosen to capture the Christmas spirit from all over the world! Ten of these designs are now available in Starbucks Coffeehouses in Switzerland.

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