At the end of June 2019, Moët & Chandon celebrated its annual Moët & Chandon Grand Day event, a day of sparkling celebrations where, for 24 hours, friends and guests of the Champagne House gathered around the world to raise their glasses in order to celebrate together the 150th anniversary of Moët Impérial, the worldwide icon of the celebration since 1869.
This year, the Moët & Chandon Grand Day, an annual event since 2016, has continued its festive tradition with a series of prestigious events celebrating the epic journey of Moët Impérial who, from the global podiums to the Hollywood red carpet, has established its reputation by launching world-wide traditions of celebration for 150 years. From dawn to dusk and late into the night, Moët & Chandon has gathered more than a million people from New York to Ibiza, through London and Tokyo, to raise their flutes together ....
In Geneva, the guests toasted at sunset at the trendy summer bar, Les Voiles. A memorable fireworks display on Lake Geneva and a cake marked this 150th anniversary in style. The 2100 guests of the evening, as for them, danced through night.
"Moët & Chandon is synonymous with celebration today because we have combined our know-how with our own art of celebration for almost three centuries to develop a know-how that has made our champagne the inevitable choice to toast to intimate moments as well as major achievements in life," said Nathalie Normand, international marketing and communications director at Moët & Chandon.
"On the occasion of this Moët & Chandon Grand Day, we were delighted to celebrate the 150th anniversary of Moët Impérial, our signature champagne that embodies the grandeur of the house since 1869".
Images courtesy of Moët & Chandon