Sunday, 14 July 2019

SEPHORA opens its first store at Balexert Center Geneva

SEPHORA creates a new beauty experience in Switzerland with the opening of its first store at Geneva's Balexert center on 4th of July 2019. This new 300-square-meter beauty destination exemplifies the ever-evolving SEPHORA new generation experience. A wide range of services promises to make every in-store visit a unique and personalized experience. This new generation of boutiques offers a buying environment where customers can explore, discover and get involved, ensuring an unforgettable experience enriched by the expertise of Sephora's passionate beauty specialists.



"To create the new Sephora experience, we have completely redesigned the store visit for our current and future customers. By combining technology and exceptional services, we create a new experience where consumers can learn and find inspiration, while playing with beauty. And that's only the beginning. Even as we introduce this concept into new stores, we are continuing our improvements to make the Sephora beauty experience even more fun, shareable by the beauty and fulfilling community, to satisfy customers better than anyone. "
Guillaume Motte, President Sephora Europe & Middle East

"In the current sales environment, where customer expectations are constantly evolving, there is no better way than custom experiences to create a connection. 
At Sephora Balexert, our customers can leverage the expertise of our team, 
test our wide range of products and simply have a great time. "
Patrick Morlière, Managing Director Sephora Switzerland


After the commercial success of its 26 corners at its partner Manor, the expansion of SEPHORA continues to accelerate.

"I am pleased to announce the continuation of our expansion in Switzerland. 
Our choice fell on the Balexert Center, one of the busiest commercial arteries in the country, 
with its national and international clientele"
Patrick Morlière, Managing Director Sephora Switzerland

The first Sephora store in Switzerland plays with the iconic codes that make the international omni-channel brand so recognizable and famous for almost 50 years now. The unique style of SEPHORA is repeated in every detail, from the famous black and white stripes with a touch of red, to the unique services.
The new store offers a true service-oriented environment. The only place where consultants, beauty experts, offer objective professional advice, a complete and highly interactive know-how, are always ready to help you choose the best suited product or to offer you a free flash make-up of 15 minutes. at the Beauty Hub, in the heart of the store. Expertise from a unique training path in the stores around the world and in our European Sephora University. The Swiss Sephora team has been trained by the experts from this university to understand the DNA and the specificities of the brand and offer the Swiss customers a unique, fun and ideal shopping experience. A major service, the Gift Factory, makes it possible to create personalized gift wrap. A Brow Bar Benefit and its experts are waiting to advise you.















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