The collection includes pieces for women, men and children and will be available worldwide in around 1000 stores for women and 700 stores for men and also online.
"We are so excited about the Conscious Denim, we have worked hard to reduce the environmental impact from the washing processes alongside using materials that are more sustainable. The collection is full of great pieces, and proves how sustainability can equal great style," says Helena Helmersson Head of Sustainability H&M.
The collection is beautiful, with modern cuts in deep indigo tones, with styles for women from the season from low-waisted and high-waisted skinny jeans to boyfriend cut . Also part of the collection items made from conscious materials that wear just like denim.
For men, classic 5 styles in raw denim are joined by jeans in different cuts and washes and for kids different styles , including jeans and dungarees, all in conscious material.