With on-the-road vibes and aesthetic H&M is giving us a street-savvy collection full of playfulness, ease and sense of belonging.
The H&M Loves Coachella collection features a line-up of iconic pieces which for the girls include folksy blouses, beaded and fringed tops, denim cut-offs, jumpsuits and some festival essentials such as floppy hats, sunglasses and flat boots.
For the boys is all about printed T-shirts and mismatched shirts, bermudas and denim shorts.
"Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season. We love Coachella because we enjoy its democratic spirit and the bonding experience it creates. To us, Coachella is about using fashion and music to express energy and that is what is reflected in this collection,” says Ross Lydon, designer at H&M.
The collection will launch globally in-stores and online on March 31st 2016.