Thursday, 22 June 2017


SEBASTIAN PROFESSIONAL presents its Fall/ Winter 2017 Twisted Collection and six new exclusive products to go with.
Inspired by the treasures of the sea and created for the individual development of natural beauty with TWISTED  SEBASTIAN PROFESSIONAL breaks the dictate of smooth hair and sets a clear statement with boundless innovative power.
Driven by the instinct to discover something new Global Art Directors venture with TWISTED into the depths of the ocean. The creative result is a collection that focuses on wavy to curly hair for the first time in the history of SEBASTIAN PROFESSIONAL.
Fascinated by the elasticity, the ability to follow the play of the waves and to defy the forces of nature, SEBASTIAN PROFESSIONAL uses the unique mechanisms of intricate underwater plants - not just for the creation of new looks. The basis for the innovative TWISTED hair technology are the characteristic vital substances of the red algae. With the Flexi-Alg complex, a biological algae extract mix for tempting flexibility, long-lasting moisture and more bounce, SEBASTIAN PROFESSIONAL creates a new generation of liquid tools.

"The unspoilt nature of the sea and its boundless diversity have brought us right. The sea is beautiful, powerful and full of life - all of which is also known as TWISTED ", Global Art Director Shay Dempsey explains the inspiration behind the collection and the groundbreaking looks.

From organic haircuts and wetlook styling to exceptional creations and textures - the TWISTED looks reveal movement, volume and above all, extravagant curls and waves. This is TWISTED. This is what's next!

Achieve beautiful TWISTED Looks with the exclusive series consisting of six new products, which expands the range of SEBASTIAN PROFESSIONAL iconic products with a fifth line. Part of the Twisted collection are: Curl Elastic Cleanser Shampoo, Curl Elasting Detangler Conditioner, Curl Elastic Treatment Mask, Curl Magnifier Styling Cream, Curl Lifter Styling Foam and Curl Reviver Styling Spray.
The products will be available from August 2017 at your Sebastian Professional Salon.

No comments:

Post a Comment