The other night I had the great pleasure to attend Adidas Originals Superstar Supercolor launch in Zurich. The night was of course colourful..and full of fun!
The event was held at the Caran d'Ache Boutique in Zurich and let me say that so pretty and colourful it was just the perfect place to showcase the new Supercolors!
The Adidas Originals Superstar silhouette is transformed in 50 different colours thanks to the collaboration between Adidas and Pharrell Williams. Pharrell knows that the most empowering thing you can give a superstar is freedom of expression.
"Supercolor is a celebration of equality through diversity. With 50 colours of Superstar, everyone will be able to select his or her colour. It is more diverse than any other pack ever before and therefore is more individual than any other pack ever before." "With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of the Supercolor. Choose your colour." says Pharrell.
Of course the Supercolor are even more beautiful in real life..absolutely loved the royal blue ones, as you know my fav colour but also the red and pale blue ones. I like the fact that the entire shoe is made all in the same colour from sole to laces and details it is really unique and special!
At the end of the night I have received a red pair of Supercolor, they are gorgeous and I think they will go so well with many different outfits. At the end of the day red can brighten up any outfits and I am already thinking so many combinations.. in fact I was so happy and excited I could not wait to shoot them, stay tuned as the first shooting is coming up next on here!
Wow! Loving the royal blue!
colours, colours, colours..
from white to red..
Loving my new red Superstar Supercolor!
With the hubby and Guido from Adidas
The 50 Superstar colours are available in Adidas Originals flagship stores and online only.
In Switzerland 11 out of the 50 colours are now available at :
Pomp it up
Actdis, St. Gallen
and other selected sneaker boutiques