Last night at the Grand Palais in Paris in front of 600 international editors and guests as well as a worlwide audience who watched the show live on hm.com H&M presented its STUDIO AW15 collection.
The themes? Sport and futurism.
The sporty mood was set by zip-up jackets, coats and slender pants with futuristic shimmer from lurex knits and dresses along with functional pieces like hooded anoraks and zip-fronted jumpsuits.
Among the guests who sat in the front row at the show: Solange Knowles, Audrey Tatou and Noomi Rapace while models such as Kendall Jenner and Gigi Hadid wore pieces from H&M key seasonal collection.
"That was my favourite H&M Studio collection so far. I loved everything about the H&M Studio show. There's a green turtleneck and pants I want to get my hands on right now." Said Solange Knowles
H&M STUDIO AW15
in selected stores from
September 10th 2015