The face of the campaign? Actress and humanitarian Olivia Wilde.
"I love the Conscious Exclusive Collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that's naturally sustainable." Says Olivia Wilde.
This year collection takes inspirations from all over the world, with a focus of the versatility of the dress: from an organic linen and silk sleeveless gown with a glamourous shape and hand-drawn images of birds to a black cocktail dress made from Tencel and recycled wool.
Each piece is special from the bomber jacket made from a Tencel jacquard to the organic slik tuxedo blazer with dramatic effect thanks to its cut-out sleeves.
"I love the global influences to this Conscious Exclusive Collection and the beauty of the hand-drawn prints, made by one of our talented in house designers. And Olivia Wilde is the perfect choice for this collection, sharing with H&M a commitment to a more sustainable future" says Ann-Sofie Johansson, Creative Adviser H&M.
The collection will be available in around 200 H&M stores and online worlwide on April 16th 2015.