Wednesday, 18 March 2015

Olivia Wilde face of the new H&M Conscious Exclusive Collection

The H&M Conscious Exclusive really is a good example of what can be achieved with more sustainable materials, using fabrics such as hemp, organic linen and organic leather to create great pieces.
The face of the campaign? Actress and humanitarian Olivia Wilde.
"I love the Conscious Exclusive Collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that's naturally sustainable." Says Olivia Wilde.

This year collection takes inspirations from all over the world, with a focus of the versatility of the dress: from an organic linen and silk sleeveless gown with a glamourous shape and hand-drawn images of birds to a black cocktail dress made from Tencel and recycled wool.
Each piece is special from the bomber jacket made from a Tencel jacquard to the organic slik tuxedo blazer with dramatic effect thanks to its cut-out sleeves.

"I love the global influences to this Conscious Exclusive Collection and the beauty of the hand-drawn prints, made by one of our talented in house designers. And Olivia Wilde is the perfect choice for this collection, sharing with H&M a commitment to a more sustainable future" says Ann-Sofie Johansson, Creative Adviser H&M.
The collection will be available in around 200 H&M stores  and online worlwide on April 16th 2015.


  1. she looks stunning!
    thanks for sharing! :D

    XO Sahra
    Que Sera Sahra

  2. What a cool collection!!!

  3. This collection looks so classy and I love that first dress. I have a dress from one of the earlier Conscious collections and I really like it. Great quality and I like that there are only a certain amount made.

    have a great weekend Valentina! :)