Belvedere the world’s original luxury vodka launched the RED limited edition bottle in collaboration with singer John Legend and African artist Ester Mahlaigu. They came together to fight AIDS and HIV with 50% of profits going to the Global Fund, the leading financier program to fight HIV/AIDS in Africa.
In support of Belvedere’s partnership with (RED) #MAKETHEDIFFERENCE campaign ambassador, musician John Legend, has collaborated with celebrated Ndebele artist Esther Mahlangu to design the colorful and bold bottle, inspired by the campaign’s four values: security, support, change and unity. This limited edition updates Belvedere’s iconic bottle design with a uniquely (BELVEDERE)RED touch.
As the campaign ambassador, John Legend’s signature is featured on the front of the bottle. Available in 70cl/75cl/1L/1.75L, the bottle is sold at select retailers around the world.
Let's #MAKETHEDIFFERENCE !
The Belvedere RED bottle is a symbol of hope and a tool for progress. As John Legend says, “This is no ordinary mission and this is no ordinary bottle. It is filled with hope and an unstoppable spirit for change. Working together, our efforts with (BELVEDERE)RED can make a real difference.”
“You can be Sotho, Zulu, English, or French, blood is one color. (RED). We can overcome anything when we take it hand-by-hand. Together we can end this.” – Esther Mahlangu
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