Individual styling routines are wonderful but unfortunately can leave their mark on the hair : frequent brushings, the intense heat of the hair dryer, straightener or curling iron, as well as bleaching and dyeing, can cause serious and noticeable damage to the hair over time. For many women, to customize their hairstyle is an important part of their identity. At the same time, everyone wants to have beautiful, soft and well-groomed hair: they are a symbol of vitality as well as giving confidence. However, having styled and healthy hair often seems incompatible - until now.
With its new line of products Rehab + Revive which repairs in depth, John Frieda® offers the solution and a complete care for extremely damaged hair. Shampoo, conditioner and balm mask restore vitality to tired and stressed hair, from roots to ends. In this way, Rehab + Revive sets the stage for a pleasant carefree feeling. The new haircare line focuses on a natural ingredient, honey, which is known for its antioxidant and restorative properties. This liquid gold works as a natural moisturiser, which provides long-lasting hydration to the hair to the core. Thanks to its nourishing oil-based formula, the treatment trio restores shine, elasticity and strength to fragile hair which have lost their vigor.