Wednesday 28 March 2018

ZADIG & VOLTAIRE opened a new flagship store in Zürich

Located in the «golden triangle» of Zürich on Stochengasse 7, ZADIG & VOLTAIRE’s new flagship store has finally opened its doors and I was lucky enough to be at the official opening party last night where I could see for myself the amazing store as well as the new collections. The flagship store is about 215 square metres and represents an entirely new concept designed by Thierry Gillier, featuring modern architecture and two levels joined by a spiral staircase. The ground floor for the women’s collection as well as shoes and accessories, while the second level showcases the men’s collection.

Photos courtesy of Zadig & Voltaire

Flagship Store
Storchengasse, 7

HUBLOT: Match of Friendship

HUBLOT once again managed to amaze us not only with their fabulous luxury timepieces but also by reuniting Usain Bolt, Diego Maradona and José Mourinho for a very special occasion in Basel last week: The match of Friendship.

"Everyone dreamed about it, Hublot did it! With such a special match Hublot touches
just everybody. Better than any dream: friends of the brand, stars, legends, personalities that
have never played together on a pitch, two teams for a friendly match.
Unique moments and encounters. The proof that football unites! "
Ricardo Guadalupe, CEO of Hublot

85 days before the kick-off of the first match of the 2018 FIFA World Cup ™ Hublot brought the friends of the brand and football together. A match of friendship. Two such teams have never been seen so far made for a match that all football fans dreamed of.
Usain Bolt  true to the Hublot philosophy  "Be First, Be Unique, Be Different" invited to his first football match. The international sprint icon is also enthusiastic football fan and was able to use his talent in the team of José Mourinho. On the other half of the field: Diego Maradona and his team. Referee of the match was Italian International Nicola Rizzoli who was wearing the new Smart Watch from Hublot, the Big Bang Referee 2018 FIFA World Cup Russia ™. Those were sporting moments that will be part of eternity. Hublot surely  knows how to create these special moments like no one else does! Hublot loves football!

The format of a legendary game

1 game Game of Friendship

30 'playing time:  2 x 15' and a half-time of 10 '
2 coaches: Diego Maradona, José Mourinho
2 teams: 18 legends and stars of the football world
1 international referee: Nicola Rizzoli
2 master of ceremonies, 2 friends of the brand Michel Pont, Alan Shearer

1  Timepiece :The Big Bang Referee 2018 FIFA World Cup Russia

Team Maradona: Tino Asprilla, Roberto Carlos, Hernan Crespo, Gianni Infantino, Christian Karembeu, Marco Materazzi, Gaizka Mendieta, Angelo Peruzzi and David Trezeguet. 

Team José Mourinho: Usain Bolt, Vitor Baía, Stéphane Chapuisat, Marcel Desailly, Damien Duff, Robbie Keane, Patrick Kluivert, Richard Orlinski and Alexei Smertin.

Nothing was missing: the shield of the 4th referee, the official mascot of the FIFA World Cup
Russia 2018TM, Zabivaka, and the Big Bang Referee 2018 FIFA World Cup RussiaTM, which proved was it is capable of right after its revelation. On the wrist of International referee Nicola Rizzoli, the special edition Big Bang thanks to its smart Hublot technology provided information on the Goal Line Technology, live during the Match of Friendship and soon at the FIFA World Cup Russia 2018.

Tuesday 27 March 2018

VICTORINOX presents Swiss Army For Her Eau de Toilette

Just in time for Spring VICTORINOX presents its new fragrance Swiss Army For Her. Lusciously floral, Swiss Army For Her is the perfect balance between the delicate scents of nature and the hectic energy of modern life. With a vibrant heart of lily of the valley and peony is a hint of intoxicating spicy notes as well as sensual woody notes. Both romantic and andventurous Swiss Army For Her lets you bloom with confidence. 
Part of the VICTORINOX Swiss Army For Her collection are: Edt 50 ml, Edt 100 ml, Shower Gel 200 ml, Body Lotion 200 ml and deodorant stick.

Monday 26 March 2018


On March 12nd, 2018 Dosenbach launched a campaign to encourage girls to conquer the streets with fresh looks and their own personal style: "#the street is yours by Nives Arrigoni". The largest shoe retailer in Switzerland has teamed up with the well-known Swiss influencer Nives Arrigoni to create the exclusive "#the street is yours" campaign. The cool styles and trendy sneakers express the sweet as well as the naughty side of the nice and "real"  blogger and are designed to inspire young girls to create their own style.
For the campaign, Nives explored Cape Town's bustling streets wearing her favorite shoes. The lively influencer always gives her look a personal touch and encourages young women to live their own style as well as to walk the world with lightness, self-confidence and lots of fun. The focus is on pastel sneakers from the spring / summer collection by Dosenbach. The casual styles are decorated with floral embroidery, wide soles or sequins. Extravagant sneakers in velvet add a dash of glamour.

Photo credit: Dosenbach

is available at Dosenbach
and online on

CURAPROX [BE YOU] the toothpaste that matches your mood!

CURAPROX presents the new [BE YOU] toothpastes that changes depending on your mood! Six flavours, one recipe all signed CURAPROX. They bring good mood, color and joy
to live and come in six delicate flavors, specially composed to meet the desires of the moment. Whitening and oral health included! [BE YOU.] - Express yourself!
Lover, dreamer, sleepy - who feels the same sensations every morning? Thanks to
new toothpastes [BE YOU.] signed CURAPROX, declined in six different flavors, it is finally
possible to start the day according to your mood and to be so yourself. Indeed, the toothpaste that matches your state of mind of the moment from sparkling yellow to soothing blue or
catchy pink, all under the motto: new sensation - new toothpaste. So, brushing your teeth now turns into a joyful moment!
And best of all? [BE YOU.] Does not seduce only visually! Indeed, the toothpastes provide effective protection against decay and care and protect teeth and gums. Powerful microbeads containing
menthol and some silica give you fresh breath that lasts, while cleaninteeth gently. As for xylitol, a sugarextracted from birch bark, it strengthens teeth and provides an antibacterial action.

will be available from May 2018
at selected pharmacies and on

THOMAS SABO: relaunch Generation Charm Club

Sophisticated, expressive and across all generations: with the relaunch of the Generation Charm Club Collection THOMAS SABO is reinventing the world of the Charm.
The global campaign combines high fashion looks with enthusiasm for jewellery and a completely new expression of the wearer’s own personality. 
The Collection surely sparkles with more than 250 restyled, high quality Charm designs in 925 Sterling silver, on trend 18k yellow gold plating and classic natural materials. Igniting a collector’s passion with countless combination options, Generation Charm Club is setting the trends for spring/summer 2018. Cool vintage stylish, extra-large Charms, seductive single earrings as well as necklaces, bracelets and hinged hoops, surprise with a completely new feeling when worn. 
With their different sizes and structures, the new Charms are perfect for layering. Thanks to the individual mix of vintage letters and star signs, graphic forms and new symbols of love, happiness, nature and much more, powerful jewellery creations that capture personal aspects come into being.

“Combine things that are close to your heart and transcend borders – Generation Charm Club stands for the new, casual attitude towards personalising and styling favourite pieces, lucky charms and vintage symbols”, says Susanne Kölbli, Creative Director at THOMAS SABO.

Sunday 25 March 2018

Easter at LUSH

Easter is one week away time to indulge ourselves with some mood-brightening goodies from LUSH. As always their Easter offering is huge and you are really spoiled of choice between bath bombs, bubble bars, soaps and gifts.
April showers? Only in your bathroom! The new bathbomb with cedarwood and cypress oils, softening cocoa butter, tonka absolu and violet leaf absolute will brighten your day for sure. Pick your favourite egg between the Golden Egg Bathbomb, the Cream Egg Bubbleroon and the Which came first? Bath Bomb. Everyone deserves a Golden Egg this Easter, shimmeringly sensual the Brazilian Orange and honey-scented bath bomb is without a doubt the best sweet treat to have this Easter. Enjoy a cracking relaxing bath with the Cream Egg Bubbleroon and see the bright neon water become an irresistibly softening lagoon. Which came first? That is the question of course in this case the answer is the egg and then the uplifting citrusy soak!
The Free Ranges Bath Bomb ensures for some fruity Easter fun while the Bunch of Carrots reusable Bubble Bar thanks to Sicilian lemon, bergamot and buchu oil will make for a mood-brightening soak!
Spoil someone this Easter with the Golden Egg Gift and make their Easter one to remember. The gift box cointains a selection of Ester Bath Bombs and Bubbleroon makes for a true bathing bonanza.

Free Rangers Bath Bomb

Golden Egg Bath Bomb

Cream Egg Bubbleroon

Bunch of Carrots

available now at
LUSH Stores
and on

Thursday 22 March 2018

Just in time for Spring Daylong launches two Sensitive Face Fluids SPF 50+

Daylong the expert in sun protection for even the most sensitive skin on the occasion of its 25th anniversary  launches this Spring a new range of Sensitive Face sebum-regulating fluids with a long-lasting matifying effect that prevents the skin from regreasing.
 The two products - SPF 50+ Fluid and SPF 50+ Tinted BB Fluid - offer protection and care: they regulate sebum production and protect the skin from UVA and UVB rays, as well as cell and pollutant deterioration. environmental. They help preventing the formation of wrinkles, age spots and offer ideal anti-aging protection. 
Daylong has been synonymous for more than 20 years of expertise in the field of reliable and long-lasting sun protection as it combines quality and strong dermatological skills to offer a wide range of products.
So just in time for the beginning of the warmer season Daylong ™ launches this innovative Sensitive Face Fluid SPF 50+  and Tinted BB Fluid SPF 50+ . They both can be used as daily sun products for the face as combine reliable protection and care without the need to apply another moisturizer. The formula is ultra light,  the lightest in the entire Daylong ™ range has been especially developed for combination to oily skin. It regulates sebum production and a long-lasting matifying effect that prevents the skin from regreasing for the whole day. Used daily, fluids even reduce long-term sebum production.
The Daylong ™ Sensitive Face Fluid SPF 50+ is the ideal base for any makeup, while
SPF 50+ Tinted BB Fluid ensures a smooth and natural complexion thanks to its light shade.

An efficient men's grooming routine with Braun

Men devote themselves to different tasks every day and face big and small challenges. Recent studies reveal that the morning male routine plays a key role in kicking the day off right. With Braun Series 9 and its 9-in-1 Multigrooming kit, Braun responds to the desire from men for an efficient morning routine, freeing them from the worry of styling and shaving.
A global online survey launched by Braun found that 44% of men spend much more time into their morning routine than they did a year ago. These activities range from a typical morning routine, such as drinking coffee (69%) and taking a shower (39%), spending time on the Internet (45%), or talking on the phone with family members and friends. In terms of body care, 57% of men give particular importance to factors such as time savings and the accuracy of results.
This is why most men found ways to save time by simplifying their morning routine (44%), limiting the number of products (31%) or using multiple-purpose products (26%). This explains why almost all (91%) need 30 minutes or less for their care, and one-third (37%) would like to spend even less time on their daily routine.
Braun meets this desire for an efficient morning routine and offers men the best grooming tools, such as the Braun Series 3 ProSkin. Its advanced MicroComb technology and a comb-like structure that guides the beard hairs into the cutting element of the trimmer, reducing the overall shaving time and thus skin irritations. In addition, the floating cutting elements and the two SensoFoilsTM adapt perfectly to the facial contour of each man to give a comfortable and fast shave.
Individual style is often a source of well-being for the modern man. For his morning routine he wants to benefit from versatile products that allow him to save time without neglecting his individual styling. The Braun Multigrooming 9-in-1 kit guarantees an individual look from head to toe. The hair trimmer tip allows precise styling of the hair, while the 13 interchangeable combs offer a multitude of possibilities for grooming. A body trimmer also ensures perfect grooming of the entire body.

Tuesday 20 March 2018

Dolce Garden the new feminine fragrance by Dolce & Gabbana

Spring is here time for warmer weather, flowers in bloom and of course a new fragrance! 
Dolce Garden is the new femine eau de parfum by Dolce & Gabbana. The new eau de parfum created by perfumer Violaine Collas is a delicious new flower blossoming in a Sicilian garden. Dolce Garden with top notes of mandarin, neroli and magnolia, a heart of coconut and frangipani and gourmand base notes of almond milk, vanilla absolute and sandalwood is an ultra-feminine, joyful and solar fragrance. To express the playful femininity of the fragrance the bottle and flower cap in pastel pink portray the delicacy of flowers in bloom.
Dolce & Gabbana Dolce Garden is available as Edp 30 ml, Edp 50 ml and Edp 75 ml.

Monday 19 March 2018

Winona Ryder and Elizabeth Olsen star in H&M'S Spring campaign movie

This Spring H&M is giving us fun, feminine and floral-printed pieces with voluminous shapes for statement-making modern women. Key pieces such as flowing dresses, wide-leg trousers, jeans and sophisticated blouses get an update thanks to embroidery, asymmetric hems and ruffles. The main colours are black and white with pops of red and light blue. The H&M Spring collection will launch in stores and online on March 22nd 2018.

"I love the way that the campaign really celebrates women in a very authentic way. I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other,”says Winona Ryder.

“It was such a thrill to be in Buenos Aires for the H&M Spring campaign, and more importantly, to be surrounded by such a wonderful cast of strong women. The entire experience was incredibly inspiring, " says Elizabeth Olsen