Luxury avant-garde watchmaker TAG Heuer continues to reinforce its retail presence in its home country of Switzerland. Complementing its existing Geneva, Zermatt and Luzern locations and a robust wholesale network of 60 doors throughout the country, this fourth flagship store in the heart of dynamic Zurich offers an unparalleled customer experience and confirms the brand’s confidence in the region for the long term.
Centrally located on vibrant Bahnhofstrasse, the new 100 square-meter space was designed to express the brand’s values of passion for action, mental strength and high performance through a stunning new design concept.
The brand’s iconic watch lines, TAG Heuer Monaco, Autavia, Aquaracer, Formula 1, Link, Connected and of course Carrera, are each presented on unique backdrops patterns which represent their heritage. The materials selected for the new layout were sourced for 90% in the EU with a commitment to responsibility, achieving 60% of recycled or easily recyclable materials.
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