When art meets time: TAG Heuer celebrates the launch of two new editions with Art Provocateur Alec Monopoly in London

Continuing its collaboration with the street art star, the avant-garde Swiss watchmaker launches two new models in its Formula 1 and Carrera collections at the TAG Heuer London Flagship Boutique. The story behind the new Carrera’s design is captured in a clever 60-second video. TAG Heuer’s Art Provocateur, Alec Monopoly, is at it again! The world-famous street artist has helped the Swiss watchmaker design two new models that were presented last night at a cocktail party at the TAG Heuer Boutique, in the heart of London’s West End. The gallery walls were adorned with original TAG Heuer inspired paintings and sculptures created by Monopoly. Guests witnessed Monopoly create a live painting customization across 50 of the watch boxes which clients had the opportunity to purchase that night. The Swiss watchmaker also presented a short video that tells the imaginative story behind the design on the dial of the new Carrera HEUER 01, one of the wristwatches unveiled at the event.

Images courtesy of TAG HEUER