Thursday 23 January 2020

Helena Christensen x H&M

H&M announces the collaboration with Helena Christensen, iconic top model, photographer
renowned and creative director, renowned for her perceptive eye. The capsule collection for women, is centered on a series of photos of flowers captured by Helena. These are printed on a selection of t-shirts, sweatshirts and hoodies and Helena once again puts them in front of her lens by shooting the photos of thecountryside. The Helena Christensen x H&M collection will be available in H&M stores worldwide, as well as online, from January 30th 2020.
With its t-shirts, sweatshirts and hoodies, the Helena Christensen x H&M collection it is both simple and trendy. Designed by the H&M design team, the silhouettes include curved hem t-shirts, cropped sweatshirt and hooded oversized jackets. The color palette focuses on white, black and mottled gray, thus offering a beautiful backdrop to the floral photos taken by Helena Christensen.


"We are pleased to collaborate with Helena Christensen. 
Her work in front and behind
the camera, her magazine covers, her fragrances and 
her commitment to large
causes have made her a true icon. 
Her magnificent photographs of captured flowers
for this collaboration have a crazy 
charm on models inspired by the streetwear of
90s - both casual and trendy pieces ", 
explains Maria Östblom, Head of
Womenswear Design at H&M








Images courtesy of H&M

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