To mark the launch of the new Aquaracer Professional 300 collection, which was unveiled at Watches and Wonders Geneva 2021, and which is now available in retail stores, TAG Heuer reveals an unprecedented look behind the scenes of its advertising campaign.
In an explosion of saturated colours bursting with energy, TAG Heuer is raising the bar when it comes to the aesthetics around fine watchmaking. In the compelling video by young Swiss filmmaker Jonas Egi, three outstanding athletes explore their own limits. American surfer Kai Lenny, a long-standing TAG Heuer ambassador, Freediving champion, videographer and Friend of the Brand Julie Gautier. Diver Robin George.
These extreme sport scenes, filmed in Nice, France, Nazaré, Portugal and Hawaii, almost defy nature. Higher, further and more in-depth than ever before. When you push the boundaries of what’s possible, time stops. Or rather, it slows down.
In this film, which reintroduces its ultimate tool watch, TAG Heuer reaffirms its endless quest for challenge, paying tribute to the mental strength we all have inside us.
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