Published by Teramedia, also publisher of the famous guide "Tables ouvertes" is a discovery guide with reductions for a selection of over 150 beauty parlors, spas, hair salons and nail salons. Its success is guaranteed as the web went crazy with the announcement of its release: the "Passeport Beauté" Facebook page gained no less than 4,000 likes in just four days via a contest, 6,800 shares and 1 ' 000 positive comments.
The "Passeport Beauté" principle is simple: throughout the year, holders benefit from care and services offered by the partner institutes. At their first visit, they will pay only half of the price for the service and at the second, through a sponsorship system they will get a voucher of CHF 20.
"Passeport Beauté" can rely on prestigious partners such as Les Cinq Mondes at the Beau-Rivage Palace in Lausanne or Puressences Spa Hotel des Trois Couronnes in Vevey, but also on the support of personalities such as July Aubry, Mattia Tondo Fanny Clavien or Dania Gio.
The first edition is limited to 5,000 copies and is available for sale on www.passeport-beaute.ch and outlets Payot Bookstore.