Hublot has opened its fourth Italian boutique in the heart of the Quadrilatero della Moda fashion district in Milan. The opening was celebrated with an unforgettable evening during Milan Fashion Week.
Milan, the capital of fashion, design and Italian sophistication, now counts another unmissable address: the new Hublot boutique. Ideally located at Via Verri 7, in the heart of the Quadrilatero della Moda fashion district, this new flagship of the Swiss brand is managed by Italian specialist Pisa Orologeria. The 60.7 square meter boutique extends over two floors. The ground floor is reserved for sale, while the first floor, accessible by a lift, is designed as a lounge with a bar area and sofas. Like the other Hublot flagship stores around the world, this boutique is characterized by an elegant and sophisticated interior made of glass, wood and metal in a color palette ranging from brown to gray to black. A framework in perfect harmony with the motto of the house - "The Art of Fusion".
Parallel to Milan Fashion Week, the opening of the new boutique was celebrated as only Hublot can. The evening's hosts, Ricardo Guadalupe, CEO of Hublot, and Chiara Ferragni, global brand ambassador, businesswoman, entrepreneur and influencer, together welcomed the approximately 100 invited guests and media representatives to the impressive East End Studios, a former aircraft factory from the early twentieth century. There, at a giant table 21 meters long and 16 meters wide in the shape of the Hublot logo, guests enjoyed a gala dinner hosted by the famous 3 Michelin star restaurant Da Vittorio. In the middle of the table, on the cross of the H, there was a show where the artists Mahmood and Blanco performed and put on an unforgettable performance.
Image courtesy of HUBLOT
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