With her brand Rare Beauty, Selena Gomez glorifies her passion for makeup as well as beauty in all its forms. She wanted to create a beauty brand that goes beyond physical products to help people feel confident and empower them to honor what makes them unique. Selena is open about the "beauty myth" and society's often unrealistic expectations. She challenges the myth of physical perfection with Rare Beauty, whose objective is to magnify difference and use makeup as a tool for self-acceptance and self-love.
Rare Beauty products are designed for everyday self-expression and each product has a unique sensory story. Since the brand's inception, Selena has been involved in every stage of product development.
Discover the Rare Beauty brand now at Sephora corners at Manor Geneva, Lausanne, Basel, Lugano, Fribourg, Spreitenbach, Zürich Station, Bern and in our Sephora Balexert and Sihlcity stores as well as on manor.ch/sephora.
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