Wednesday 4 May 2022

Sì PASSIONE ECLAT Eau de Parfum the new feminine fragrance from Giorgio Armani

Giorgio Armani presents its latest, radiant interpretation of his iconic women's fragrance Sì. 

Sì PASSIONE ÉCLAT DE PARFUM captures the aura of modern, bold femininity and exudes the effervescent power of passion that illuminates and gives meaning to all of our lives and of course I am a fan! If you are looking for a new glamourous fragrance for Spring/Summer look no further.







The original Sì premiered in 2013 and was an homage to the self-determination and elegance of today's woman, a modern chypre fragrance with the color nude as a distinctive feature. In 2018, the Sì line was expanded to include Sì PASSIONE. Sì PASSIONE is a fruity-floral fragrance that reinterprets the spirit of Sì in a fiery way with intense deep red. 

Now in 2022, the floral rose fragrance Sì PASSIONE ÉCLAT DE PARFUM captures the optimistic mood that characterizes the fragrance with transparent ruby ​​red.

Sì PASSIONE ÉCLAT DE PARFUM evokes the passion that inspires us to reveal our strengths and conquer the world, carried by independence and style. With the credo "Sì to Passion", Sì PASSIONE ÉCLAT DE PARFUM is an ode to the courageous, fearless life, illuminated by radiant vibrancy and shaped by intoxicating passion.

SÌ PASSIONE ÉCLAT DE PARFUM unveils a whole new, glamorous facet of the signature fragrance of Sì PASSIONE. The name ÉCLAT - "splendid radiance" - describes its sparkling sparkling notes, from stimulating bergamot to the elegant accord of black currant, which merge together with dewy notes of rose.




The brilliant fragrance, which belongs to the flower rose family, contains numerous precious ingredients from responsible and sustainable production. These include Bergamot from Italy's Calabria, which gives the fragrance its unmistakable shine, Damask Rose from Turkey's Isparta, and Premium Bourbon Vanilla Infusion from Madagascar. The consistently sustainable procurement of these noble ingredients is proof of the house's respect for nature.

Sì PASSIONE ÉCLAT DE PARFUM is the work of Julie Massé , who also created the original fragrance Sì PASSIONE. The sparkling top note with bergamot from Calabria makes the start; this fresh, juicy citrus note was tailor-made for Giorgio Armani. It merges with a radiant blackcurrant accord that gives the fragrance its sparkling lightheartedness: a new, refreshingly green interpretation of the iconic Sì signature.

The base note seduces the senses with white musk, which gives the fragrance its enchantingly pure, soft and sensual character. Premium Bourbon vanilla from Madagascar exudes an irresistibly warm, spicy aura that is instantly addictive. The reverberation is light and fresh overall, but at the same time also beguilingly soft and flatteringly enveloping.

The premium bourbon vanilla is cultivated in collaboration with the local NGO Fanamby in the protected area of ​​Loky Manambato in Madagascar - an initiative by Armani for social development as part of the program 'SOLIDARITY SOURCING'. It makes a significant contribution to ensuring the sustainable procurement of important ingredients and supporting local farming communities. This initiative is also certified as a sustainable procurement program to protect the environment, having ensured the reforestation of 150 hectares of mangrove forest in the region. It preserves biodiversity in the region and benefits at least 30% of the small farmers in the area.




SÌ PASSIONE ÉCLAT DE PARFUM presents itself in the legendary, unmistakable Sì bottle; its transparent glass is lacquered in bright, transparent ruby ​​red. It captures all the luminosity of the fragrance and shines like a precious jewel as soon as the light hits it. It is embossed with the iconic SÌ PASSIONE logo in gold, which also appears in bright red orange on the fragrance's deep red case. The night-black shimmering cap shaped like a pebble is a trademark of the Sì fragrances – as is the simple golden ring on the neck of the bottle, which exudes elegant understatement. The whole bottle of SÌ PASSIONE ÉCLAT DE PARFUM sparkles and shimmers like a jewel, like them





Images courtesy of Giorgio Armani



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