Thursday 8 October 2015

Fall means Pumpkin Spice Latte!

Although  days are getting shorter and the temperatures are droppin, the Fall sun puts a smile on every face. And for me that is certainly something else that brings a smile on my face, as Fall can only mean one thing: Pumkin Spice Latte is back at Starbucks! 

For the fourth time Starbucks  Switzerland welcomes Fall with the Pumpkin Spice Latte.
 In the USA the drink is already a real classic and has been delighting customers since 2003 with the flavors of pumpkin, cinnamon, cloves, ginger and nutmeg. 
Over time, more and more well-traveled fans from around the world have tried and loved the PSL and have campaigned hard to be able to enjoy their favorite drink from the States also at home. Meanwhile, the Pumpkin Spice Latte opened the Fall season already in nearly 50 countries.

The Pumpkin Spice Latte is a very special drink, with its own Twitter, and Instagram channel and a steadily growing fan base. UndertheRealPSL the  drink gets fans tweeting regularly as well as posting  on Instagram. During the autumn season, an average 3,000 tweets a day are send with the hashtag #PSL.

Together with the Starbucks espresso, fresh frothed milk, syrup with pumpkin flavor and a dollop of whipped cream, garnished with a spice mixture, the Starbucks Pumpkin Spice Latte is  for Starbucks Fans  one of the most popular Fall beverages in Switzerland.











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