Lalique Group and Brioni present the third opus in their fragrance wardrobe: Brioni Eau de Parfum Éclat

Brioni unveils a new scented signature with a blissful facet of the modernman: Brioni Eau de Parfum Éclat. It is Brioni’s third opus and bursting with top-tier and sustainable materials and is housed in a sleek, eco-responsible glass bottle.

To complement its leisurewear pieces, the House is proud to present a new opus in its fragrance wardrobe, as a last, refined, joyful touch: Brioni Eau de Parfum Éclat – a word that means “brightness” or “brilliance” in French.

Brioni has once more turned to Master Perfumer Michel Almairac at Robertet, who already composed the House’s first two signature fragrances. He delivers the most radiant fragrance in the collection, working closely with Norbert Stumpfl, Brioni Design Director. 

“Timeless yet current, the fragrance is both sober and sparkling. An intriguing contrast of pureness and electricity”, 

says Norbert Stumpfl.

Michael Almairac adds: 

“The spirit of the Brioni Eau de Parfum Eclat was inspired by an enchanted

day, from sunrise to sunset. In this new fragrance, you can feel both the freshness of the early

morning and the reassuring softness of nightfall. Each note that composes it, has been carefully

chosen from our finest raw materials.”

The streamlined formula of Brioni Eau de Parfum Éclat blends high-performance materials and sensuous olfactory notes. For Brioni, Michel Almairac worked on a short formula with top-tier ingredients, tailored for freshness and brightness such as juicy grapefruit, precious frankincense, radiant roses and creamy sandalwood. A perfect balance of technicity and artisanal craftsmanship, refinement and fluidity. The new fragrance is both long-lasting and remarkable – it is a scent that marks one’s presence with a radiant aura and an unforgettable trail.

In a continued spirit of sourcing in more sustainable ways, the House selects environmentally and socially responsible ingredients for its fragrances. The Grasse-based fragrance house Robertet pays special attention to the farming populations and their partnerships to protect natural resources andimprove crop conditions, with traceability from planting to harvesting. The Brioni fragrances blendznatural sustainable materials, are vegan, cruelty-free and free from artificial colouring.

Images courtesy of LALIQUE

The Brioni fragrances are available at Brioni boutiques, in selected retail doors, department stores andon brioni.com.

LUSH: Protection, Restoration and Regeneration of West Toba Forest

LUSH supports the SOS Sumatran Orangutan Society with the aim of increasing global awareness of the wildlife paradise of West Toba. LUSH is committed to the local communities and supports them in protecting their rainforests. In 2018, LUSH funded a study that mapped the habitats of orangutans in Sumatra. The study concluded that West Toba is considered a critical area in the Sumatran rainforest for the conservation of endangered megafauna. The West Toba area is home to orangutans, Sumatran tigers, gibbons, hornbills and sun bears.

In West Toba there is a forest corridor that connects the habitat of orangutans and other wildlife in this biodiversity hotspot. Forest Edge Communities, Frontline Partners, SOS and LUSH support conservation efforts to preserve this vital ecosystem.

#WestTobaForest

SOS urgently needs money to secure the long-term protection of the forests in West Toba. The funds will be spent on conservation initiatives jointly created by the local communities in West Toba, the organization SOS and local partners:

Securing a wildlife corridor between the forests to bring the orangutans and other endangered megafauna back together and secure their future.

Providing the needed tools for the forest-based, local communities in West Toba to give them the tools for sustainable management and development.

To support this project, LUSH created a limited-edition Orangutan bath bomb. All profits from this product go to support the protection measures in West Toba. The orangutan bath bomb and contains restorative Sumatran patchouli oil, which exudes an enticing, grounding scent.

Inside each bath bomb is a ticket. This invites bathers to “immerse themselves in the sounds of the Sumatra rainforest”. The ticket also has a QR code that leads to a website where customers can download a soundscape from the depths of the Sumatran rainforest in West Toba.

NEW AMBASSADOR JACOB ELORDI JOINS TAG HEUER IN MONACO

Announced as the new Ambassador for the TAG Heuer Monaco, young star actor Jacob Elordi set foot in the Principality for his first F1 Monaco Grand Prix with the brand.

As longstanding partner of its iconic Formula 1 Grand Prix, TAG Heuer was back in Monaco for a weekend of celebrations around motor racing. The Swiss luxury watchmaker opened the festivities tonight with a private dinner where new Ambassador Jacob Elordi was introduced to the brand’s closest friends and partners.

Held at Ceto in Roquebrune-Cap-Martin with breathtaking views of the Monte Carlo Bay, the intimate gathering was the perfect opportunity for TAG Heuer CEO Frédéric Arnault to officially welcome Australia’s breakout star to the TAG Heuer family.

Images courtesy of TAG HEUER

“We are delighted that Jacob could join us for one of the most exciting and symbolic events of the year for TAG Heuer, one that so authentically expresses our history and deep love for motorsports, the Monaco Grand Prix. As new Ambassador for the rule-defying TAG Heuer Monaco, inspired by this very race, there was no better occasion to announce and celebrate our new partnership. We recognize so much of the TAG Heuer spirit and values in Jacob and we couldn’t be happier to write this next chapter of the TAG Heuer Monaco together.” says Frédéric Arnault, CEO of TAG Heuer.