Monday 6 June 2022


Announced as the new Ambassador for the TAG Heuer Monaco, young star actor Jacob Elordi set foot in the Principality for his first F1 Monaco Grand Prix with the brand.

As longstanding partner of its iconic Formula 1 Grand Prix, TAG Heuer was back in Monaco for a weekend of celebrations around motor racing. The Swiss luxury watchmaker opened the festivities tonight with a private dinner where new Ambassador Jacob Elordi was introduced to the brand’s closest friends and partners.

Held at Ceto in Roquebrune-Cap-Martin with breathtaking views of the Monte Carlo Bay, the intimate gathering was the perfect opportunity for TAG Heuer CEO Frédéric Arnault to officially welcome Australia’s breakout star to the TAG Heuer family.

Images courtesy of TAG HEUER

“We are delighted that Jacob could join us for one of the most exciting and symbolic events of the year for TAG Heuer, one that so authentically expresses our history and deep love for motorsports, the Monaco Grand Prix. As new Ambassador for the rule-defying TAG Heuer Monaco, inspired by this very race, there was no better occasion to announce and celebrate our new partnership. We recognize so much of the TAG Heuer spirit and values in Jacob and we couldn’t be happier to write this next chapter of the TAG Heuer Monaco together.” says Frédéric Arnault, CEO of TAG Heuer.

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