Monday 6 June 2022

Lalique Group and Brioni present the third opus in their fragrance wardrobe: Brioni Eau de Parfum Éclat

Brioni unveils a new scented signature with a blissful facet of the modernman: Brioni Eau de Parfum Éclat. It is Brioni’s third opus and bursting with top-tier and sustainable materials and is housed in a sleek, eco-responsible glass bottle.

To complement its leisurewear pieces, the House is proud to present a new opus in its fragrance wardrobe, as a last, refined, joyful touch: Brioni Eau de Parfum Éclat – a word that means “brightness” or “brilliance” in French.
Brioni has once more turned to Master Perfumer Michel Almairac at Robertet, who already composed the House’s first two signature fragrances. He delivers the most radiant fragrance in the collection, working closely with Norbert Stumpfl, Brioni Design Director. 

“Timeless yet current, the fragrance is both sober and sparkling. An intriguing contrast of pureness and electricity”, 
says Norbert Stumpfl.

Michael Almairac adds: 
“The spirit of the Brioni Eau de Parfum Eclat was inspired by an enchanted
day, from sunrise to sunset. In this new fragrance, you can feel both the freshness of the early
morning and the reassuring softness of nightfall. Each note that composes it, has been carefully
chosen from our finest raw materials.”

The streamlined formula of Brioni Eau de Parfum Éclat blends high-performance materials and sensuous olfactory notes. For Brioni, Michel Almairac worked on a short formula with top-tier ingredients, tailored for freshness and brightness such as juicy grapefruit, precious frankincense, radiant roses and creamy sandalwood. A perfect balance of technicity and artisanal craftsmanship, refinement and fluidity. The new fragrance is both long-lasting and remarkable – it is a scent that marks one’s presence with a radiant aura and an unforgettable trail.

In a continued spirit of sourcing in more sustainable ways, the House selects environmentally and socially responsible ingredients for its fragrances. The Grasse-based fragrance house Robertet pays special attention to the farming populations and their partnerships to protect natural resources andimprove crop conditions, with traceability from planting to harvesting. The Brioni fragrances blendznatural sustainable materials, are vegan, cruelty-free and free from artificial colouring.

Images courtesy of LALIQUE

The Brioni fragrances are available at Brioni boutiques, in selected retail doors, department stores andon

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