Over the past 148 years, Levi's have seen many styles come and go, but one constant has remained: the Levi's® 501®. As the perfect canvas for creative expression, the 501® has been part of the style repertoire of youth cultures since the middle of the 20th century.
To celebrate the 148th birthday of this icon, Levi's® presents the Originals campaign with 501® jeans and denim shorts, presented by a new generation of young originals and styled in their own way: Naomi Osaka, Hailey Bieber, Emma Chamberlain, Barbie Ferreira, Jaden Smith, Marcus Rashford MBE and Shai Gilgeous-Alexander.
Further highlights are a limited 501® collaboration between Levi's® and Wasted Youth and a new edition of Levi's® Vintage Clothing 1955 “Japan” 501®.
Image courtesy of LEVI'S
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