Starbucks has introduced a new design packaging for its range of cold coffee drinks in grocery stores and supermarkets . The coffee-cold drinks, which were previously operated under the name "Starbucks Discoveries" now have a new Starbucks label. As part of these changes, some products have been renamed to reflect the Coffee House tradition of the Starbucks brand. For example, "Seattle Latte" is now "Caffè Latte".
I am really loving the new design, and how the choice of natural colors, textures and characteristics are associated with each of the flavors and reflect the origin of Starbucks coffee. So the new Caramel Macchiato is distinguished for example by a latticed caramel cast, in accordance with the characteristic cast served at Starbucks coffeehouses. The packaging design of the Cappuccino is illustrated with a sparkling cascade from the top of the product, which is the famous cappuccino foam.
Made with the same rich, full-bodied, certified 100 percent Arabica espresso roast coffee, which is also used in the Starbucks coffee houses, and blended with creamy milk, the product range is sold in a number of supermarkets and grocery stores in Switzerland. I love them as this way I can enjoy my Starbucks favourite drinks at home, on the go or just about anywhere!
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